Entertainment, News

To the Max… HBO’s Rebrand.

By: Kirk Jackson

Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max.

The new offering, which combines programming from HBO Max and Discovery, will go live May 23.

JB Perrette, President & CEO, Global Streaming & Games, Warner Bros Discovery, said the aim of blending Discovery and Warner content in a single service is to stand out ‘in a sea of streaming services’ crowding the market.”

“In this era of peak confusion, we’re trying to simplify and improve the experience for consumers.”

In addition to standing out from the field of competition in which includes other paid streaming services such as:

  • Apple TV+
  • Paramount+
  • Peacock
  • Disney+
  • Hulu
  • Amazon Prime
  • Netflix

A key objective with this rebrand would be retention of the consumers. As it pertains to Perrette’s objectives and concerns, along with those of CEO of Warner Bros. Discovery David Zaslav, as alluded to in various interviews, is retention of current consumers along with the attraction and acquisition of a wider range of consumers.

This is attainable through the rebrand.

Max logo, along with previously use HBO max and discovery+ images. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images).

In addition, Churn – the industry term for how many customers cancel their subscription in a given month – has become a major sticking point for major media brands navigating the streaming landscape.

In the past, certain networks were bundled with the pay-television package; along with long-term agreements and hardware, made it difficult for customers to opt out of these contracts.

Presently speaking, the consumers are empowered with the selections of what used to be cable programming.

With the ever-changing conveniences and innovations of modern technology, along with a hastened frame of how culturally, the average consumer desires the flexibility to do any and everything at the touch of a button. And essentially, they can. Virtually anyone can cancel a streaming service at any moment with limited consequence.

It could be the Warner Bros Discovery Braintrust considering the keys to retaining their customer base and along with creating growth, lies in the ease of accessibility and operation of their rebranded app – keeping up with modern cues and the diversity of programming accessible.

Max will feature programming from HBO Max and Discovery.

It is the streaming destination for Max and HBO originals, Warner Bros. films, the DC universe, Harry Potter and other youth-based content, along with programming across food, home, reality, lifestyle and documentaries from leading brands including HGTV, Food Network, Discovery Channel, TLC, ID and more.

Max Costs:

  • Max Ad Light for $9.99 a month or $99.99 a year. Two concurrent streams.
  • Max Ad Free for $15.99 a month, or $149.99 a year. Two concurrent streams.
  • Max Ultimate Ad Free for $19.99 a month, or $199.99 a year. Four concurrent streams.

Leave a Comment

Your email address will not be published. Required fields are marked *

*

Instagram

Can CM Punk save AEW?
https://www.thescopenetwork.com/cm-punk-headlines-the-collision-course-for-aew-on-tnt/
Can CM Punk save AEW? https://www.thescopenetwork.com/cm-punk-headlines-the-collision-course-for-aew-on-tnt/
11 months ago
View on Instagram |
1/9
We got it right 😏 #superbowl #chiefs #eagles
We got it right 😏 #superbowl #chiefs #eagles
1 year ago
View on Instagram |
2/9
Showdown between Claressa Shields and Savannah Marshall. For the full story, check the link: https://www.thescopenetwork.com/unfinished-business-claressa-shields-renews-her-rivalry-with-savannah-marshall-herstory/
#boxing #espn #Flint #America #England #women
Showdown between Claressa Shields and Savannah Marshall. For the full story, check the link: https://www.thescopenetwork.com/unfinished-business-claressa-shields-renews-her-rivalry-with-savannah-marshall-herstory/
#boxing #espn #Flint #America #England #women
Showdown between Claressa Shields and Savannah Marshall. For the full story, check the link: https://www.thescopenetwork.com/unfinished-business-claressa-shields-renews-her-rivalry-with-savannah-marshall-herstory/
#boxing #espn #Flint #America #England #women
Showdown between Claressa Shields and Savannah Marshall. For the full story, check the link: https://www.thescopenetwork.com/unfinished-business-claressa-shields-renews-her-rivalry-with-savannah-marshall-herstory/ #boxing #espn #Flint #America #England #women
2 years ago
View on Instagram |
3/9
The showdown between Mikaela Mayer and Alycia Baumgardener. For the full story, check the link: https://www.thescopenetwork.com/mikaela-mayer-vs-alycia-baumgardner-herstory/
#unified #boxing #espn #women #America #England
The showdown between Mikaela Mayer and Alycia Baumgardener. For the full story, check the link: https://www.thescopenetwork.com/mikaela-mayer-vs-alycia-baumgardner-herstory/
#unified #boxing #espn #women #America #England
The showdown between Mikaela Mayer and Alycia Baumgardener. For the full story, check the link: https://www.thescopenetwork.com/mikaela-mayer-vs-alycia-baumgardner-herstory/ #unified #boxing #espn #women #America #England
2 years ago
View on Instagram |
4/9
https://www.thescopenetwork.com/halloween-ends-send-off-to-a-scream-queen/
https://www.thescopenetwork.com/halloween-ends-send-off-to-a-scream-queen/
2 years ago
View on Instagram |
5/9
@teofimolopez @toprank @espnringside The Takeover resumes?
https://www.thescopenetwork.com/teofimo-lopezs-takeover-the-sequel/
#boxing #topgun #toprankboxing #honduras #lasvegas #espn #mexico #brooklyn #mma #ufc #laliga
@teofimolopez @toprank @espnringside The Takeover resumes? https://www.thescopenetwork.com/teofimo-lopezs-takeover-the-sequel/ #boxing #topgun #toprankboxing #honduras #lasvegas #espn #mexico #brooklyn #mma #ufc #laliga
2 years ago
View on Instagram |
7/9
Fresh off the press: Full Scope: #tmnt
#gamer #goat #turtles #ninja #ps5 #switch #green 
https://www.thescopenetwork.com/teenage-mutant-ninja-turtles-the-cowabunga-collection-exclusive-august-release-date/
Fresh off the press: Full Scope: #tmnt
#gamer #goat #turtles #ninja #ps5 #switch #green 
https://www.thescopenetwork.com/teenage-mutant-ninja-turtles-the-cowabunga-collection-exclusive-august-release-date/
Fresh off the press: Full Scope: #tmnt #gamer #goat #turtles #ninja #ps5 #switch #green https://www.thescopenetwork.com/teenage-mutant-ninja-turtles-the-cowabunga-collection-exclusive-august-release-date/
2 years ago
View on Instagram |
8/9
The Rematch: Julianna Pena vs Amanda Nunes II: https://www.thescopenetwork.com/preview-of-the-rematch-julianna-pena-vs-amanda-nunes-ii-herstory/
@ufc @kirk_jackson 🔥🦁
The Rematch: Julianna Pena vs Amanda Nunes II: https://www.thescopenetwork.com/preview-of-the-rematch-julianna-pena-vs-amanda-nunes-ii-herstory/
@ufc @kirk_jackson 🔥🦁
The Rematch: Julianna Pena vs Amanda Nunes II: https://www.thescopenetwork.com/preview-of-the-rematch-julianna-pena-vs-amanda-nunes-ii-herstory/ @ufc @kirk_jackson 🔥🦁
2 years ago
View on Instagram |
9/9