National Cinema Day – One time occurrence or more in the future?

By: Kirk Jackson

On Sept. 3, it’s all movies, all formats, all day for only three dollars.

The Cinema Foundation is welcoming moviegoers to celebrate a day at the movies with discounted admissions to kick off National Cinema Day on Saturday, Sept. 3.

This one-day event will be held at more than 3,000 participating locations hosting more than 30,000 screens. On tap will be exclusive previews and special in-theater promotions.

The promotion celebrates a summer of record-breaking moviegoing with movies and presents special promotions of upcoming titles from various studios and production companies such as A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros.

“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Jackie Brenneman, Cinema Foundation president, in an Aug. 28 statement.

“We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”

Currently slated as a one-time event, the success from this special occasion may further promote and assist the movie industry moving forward and may prompt similar opportunities in the future.